SEM

Pay Per Click Advertising

The playing field

Cluttered.  Complex.  And ultra competitive.  That best describes the search landscape. Clearly, it can be challenging. But is it optional today? Hardly. To remain competitive, brands must capitalise on the most effective marketing channels available. That means search engine marketing (also known as SEM, pay-per-click, PPC and Paid Search).

A comprehensive approach

iProspect New Zealand offers a full-service search engine marketing solution. We manage everything from account set-up/overhaul, keyword research and expansion, ad copy creation, landing page recommendations, bid management, and ongoing testing of keywords, creative, and landing pages. In addition, we have extensive experience in managing campaigns across multiple verticals with complex goals.

Strategy drives results

Search engine marketing offers marketers speed, flexibility, and reach. But to be most effective, it requires a sound strategy. Because of that, iProspect works to fully understand your audience, competitive landscape, goals, and other online/offline marketing initiatives. Doing so allows us to develop campaigns that will resonate with your customers and drive greater results. We also work hard to educate our clients so they understand everything we do.

SEM doesn’t belong in a silo

Search engine marketing is an absolute essential component of marketing today. Considering that, it should sit front and centre in your line-up. However, it should not live in a silo. At iProspect, we view SEM holistically. Our position is that while individual tactics are important, they should be leveraged in an integrated and strategic fashion in order to generate the greatest return. We collaborate with our partners and clients to deliver integrated communications.

Technology’s role

iProspect develops PPC campaigns that are efficient, innovative, and scalable. And technology plays a big role in making that happen. But we have an open platform — we maintain a “technology agnostic” stance on bid management and tracking software. Because of that, we have experience working with a wide variety of technologies, such as Marin, Google Analytics and DoubleClick Search.

Below are some of the key elements included in a search engine marketing engagement with iProspect:

  • Discovery and Knowledge Transfer Session
  • Strategic Development & Keyword Research
  • Campaign Structuring and Setup
  • Creative Development and Landing Page Mapping
  • Bid Management and Account Optimisation
  • Testing: Ad Copy, Landing Pages, A/B, Multivariate, ACE (Bids, Match Types, etc)
  • Click-Chain Analysis
  • Ongoing Reporting