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Performance Based Marketing

Driving performance through digital media

Performance based marketing is a term used to describe a marketing program aimed to drive a specific consumer action. This can consist of the use of a single channel (such as pay per click search engine marketing) or a combination of channels such as eDM email marketing, online performance display advertising (performance networks), affiliate marketing or pay per click search.

Performance marketing can prove extremely valuable as a cost effective way to generate leads. As the campaign is paid for on a cost per acquisition basis, costs are predictable and advertisers only pay for activity that generates results.

At iProspect, we specialise in delivering online performance marketing campaigns aimed to generate online sales, leads or acquisitions. Our global media partnerships mean we have the ability to negotiate excellent deals with major publishers, and global technology deals ensure access to the best technology platforms.

 

Performance marketing – the iProspect way

At iProspect, we’re redefining how digital marketers approach display advertising by offering innovative, performance-based solutions. Whether you’re looking to generate leads or grow revenue, iProspect will create a customised media plan and strategy that works best for you.